tag:blogger.com,1999:blog-91615063044218044412024-03-06T02:44:41.796+03:30Digital World,Digital look!!THIS BLOG IS A PLACE FOR REFLECTION EVENTS IN OUR DIGITAL ENVIRONMENTAIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-9161506304421804441.post-51617523040027966682010-01-23T22:50:00.001+03:302010-01-23T22:50:47.198+03:30<div style="width:425px;text-align:left" id="__ss_1246904"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/nicole.still/fueling-the-future-of-digital-marketing" title="Fueling the Future of Digital Marketing">Fueling the Future of Digital Marketing</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=drinkdigitaladoberoadshow2009v3-090403212421-phpapp02&stripped_title=fueling-the-future-of-digital-marketing" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=drinkdigitaladoberoadshow2009v3-090403212421-phpapp02&stripped_title=fueling-the-future-of-digital-marketing" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/nicole.still">nicole.still</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com1tag:blogger.com,1999:blog-9161506304421804441.post-59355473034815649092010-01-23T22:48:00.000+03:302010-01-23T22:49:37.393+03:30<div style="width:425px;text-align:left" id="__ss_1345080"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mbreyno/halo-of-authority-the-zen-of-digital-marketing" title="Halo of Authority: The Zen of Digital Marketing">Halo of Authority: The Zen of Digital Marketing</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=haloofauthorityslideshow-090426192044-phpapp01&stripped_title=halo-of-authority-the-zen-of-digital-marketing" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=haloofauthorityslideshow-090426192044-phpapp01&stripped_title=halo-of-authority-the-zen-of-digital-marketing" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mbreyno">Michael Reynolds</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-69955950770508142182010-01-21T15:08:00.001+03:302010-01-21T15:08:50.601+03:30<img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTIzMjYyNDE*MTQ1MyZwdD*xMjMyNjI*MzM5MTg3JnA9MTAxOTEmZD*mbj1ibG9nZ2VyJmc9MSZvPWQ4MTc4MzFiY2ZkYzRm/M2Y5ODdlZWUwZDAyMzdhOWIyJm9mPTA=.gif" /><div style="width:425px;text-align:left" id="__ss_2481787"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/TietoSweden/bank-20-conference-gustaf-brandberg" title="Bank 2.0 Conference - Gustaf Brandberg">Bank 2.0 Conference - Gustaf Brandberg</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bank20-2009-11-12-gustafbrandberg-v1-0-091112023358-phpapp01&stripped_title=bank-20-conference-gustaf-brandberg" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bank20-2009-11-12-gustafbrandberg-v1-0-091112023358-phpapp01&stripped_title=bank-20-conference-gustaf-brandberg" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355" FlashVars="gig_lt=1232624141453&gig_pt=1232624339187&gig_g=1&gig_n=blogger"></embed> <param name="FlashVars" value="gig_lt=1232624141453&gig_pt=1232624339187&gig_g=1&gig_n=blogger" /></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/TietoSweden">TietoSweden</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-37189665310646819702010-01-18T23:01:00.001+03:302010-01-18T23:01:41.904+03:30<img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTIzMjM5MzQzODY3MSZwdD*xMjMyMzkzNTE1MTU2JnA9MTAxOTEmZD*mbj1ibG9nZ2VyJmc9MSZvPWQ4MTc4MzFiY2ZkYzRm/M2Y5ODdlZWUwZDAyMzdhOWIyJm9mPTA=.gif" /><div style="width:425px;text-align:left" id="__ss_2923787"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/hypnotype/digital-marketing-success-aint-unobtanium-lessons-from-avatar-the-movie-2923787" title="Digital Marketing Success ain't Unobtanium: Lessons from Avatar, the movie">Digital Marketing Success ain't Unobtanium: Lessons from Avatar, the movie</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=obtanium-100115082411-phpapp01&stripped_title=digital-marketing-success-aint-unobtanium-lessons-from-avatar-the-movie-2923787" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=obtanium-100115082411-phpapp01&stripped_title=digital-marketing-success-aint-unobtanium-lessons-from-avatar-the-movie-2923787" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355" FlashVars="gig_lt=1232393438671&gig_pt=1232393515156&gig_g=1&gig_n=blogger"></embed> <param name="FlashVars" value="gig_lt=1232393438671&gig_pt=1232393515156&gig_g=1&gig_n=blogger" /></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/hypnotype">Abhishek V</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com1tag:blogger.com,1999:blog-9161506304421804441.post-63487241354598248682009-12-06T18:12:00.002+03:302009-12-06T18:13:03.372+03:30<div style="width:425px;text-align:left" id="__ss_400778"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/marketingfacts/banking-20" title="Banking 2.0">Banking 2.0</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20080514banking20-1210615914979015-8&stripped_title=banking-20" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20080514banking20-1210615914979015-8&stripped_title=banking-20" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/marketingfacts">Marco Derksen</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-52468576357359134822009-10-13T13:54:00.000+03:302009-10-13T13:55:14.770+03:30<div style="width:425px;text-align:left" id="__ss_58477"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/montymetzger/power-of-social-media" title="Power Of Social Media">Power Of Social Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=power-of-social-media-11934&stripped_title=power-of-social-media" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=power-of-social-media-11934&stripped_title=power-of-social-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/montymetzger">Monty Metzger</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-65742500349157267762009-10-13T11:58:00.000+03:302009-10-13T11:59:09.702+03:30<div style="width:425px;text-align:left" id="__ss_2197502"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/civicuk/your-social-media-action-plan" title="Your social media action plan">Your social media action plan</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=civicsocialmediamarketing-091012075322-phpapp01&stripped_title=your-social-media-action-plan" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=civicsocialmediamarketing-091012075322-phpapp01&stripped_title=your-social-media-action-plan" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/civicuk">CIVIC</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-32036359503844348172009-10-13T11:42:00.000+03:302009-10-13T11:58:20.722+03:30<span class="Apple-style-span" style="font-family:Arial;font-size:100%;color:#666666;"><span class="Apple-style-span" style="font-size: 12px; white-space: pre;"><div style="width:425px;text-align:left" id="__ss_2198873"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Laikaspoetnik/introduction-medicine-20-cochrane-20-workshop-cochrane-colloquium-singapore" title="Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singapore">Introduction Medicine 2.0 - Cochrane 2.0 Workshop, Cochrane Colloquium, Singapore</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=cochrane2-0singaporeslideshare-091012100913-phpapp01&stripped_title=introduction-medicine-20-cochrane-20-workshop-cochrane-colloquium-singapore"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=cochrane2-0singaporeslideshare-091012100913-phpapp01&stripped_title=introduction-medicine-20-cochrane-20-workshop-cochrane-colloquium-singapore" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/Laikaspoetnik">Laika Spoetnik</a>.</div></div></span></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-89306712648829886752009-10-04T14:11:00.000+03:302009-10-04T14:12:19.165+03:30Social Media 101<div style="width:425px;text-align:left" id="__ss_2105413"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/CometBranding/social-media-101-2105413" title="Social Media 101">Social Media 101</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmedia101-091001130412-phpapp01&stripped_title=social-media-101-2105413" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmedia101-091001130412-phpapp01&stripped_title=social-media-101-2105413" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/CometBranding">Comet Branding</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-34100641375013638472009-09-25T08:48:00.000+03:302009-09-25T08:49:16.115+03:30Social Media Workshop - New Economy<div style="width:425px;text-align:left" id="__ss_2058822"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/triumphant/social-media-workshop-new-economy" title="Social Media Workshop - New Economy"><br /></a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smintro-bartercard-090924065308-phpapp01&stripped_title=social-media-workshop-new-economy"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smintro-bartercard-090924065308-phpapp01&stripped_title=social-media-workshop-new-economy" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/triumphant">Daniel Priestley</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-8642450999113069312009-08-28T16:12:00.001+04:302009-08-28T16:16:10.444+04:30The Future of Digital Communications<div style="text-align: justify;">Slightly off theme for the Digital Lookout but this is pretty amazing. Pattie Maes and Pranav Mistry present their version of the future of digital technology and communication tools. Forget the space taking, power sapping, Microsoft Surface, you dont need it when you can have all the same functionality on any flat wall. Minority Report here we come!<br /></div><div style="text-align: justify;"><br /></div><br /><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"><param name="allowFullScreen" value="true"><param name="wmode" value="transparent"><param name="bgColor" value="#ffffff"> <param name="flashvars" value="vu=http://video.ted.com/talks/embed/PattieMaes_2009-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/PattieMaes-2009.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=481"><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgcolor="#ffffff" width="446" height="326" allowfullscreen="true" flashvars="vu=http://video.ted.com/talks/embed/PattieMaes_2009-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/PattieMaes-2009.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=481"></embed></object>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-64438907513144549972009-08-28T13:20:00.000+04:302009-08-28T13:22:08.159+04:30Asset Managers – focus on the ’social’ aspects of your email marketing for excellent ROI<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: 'Lucida Grande'; font-size: 12px; "><div class="entry-photo" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; vertical-align: baseline; width: 630px; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); "><img src="http://www.stevepnewman.com/wp-content/themes/arras-theme/library/timthumb.php?src=http://www.stevepnewman.com/wp-content/uploads/2009/03/emailtipimage.jpg&w=630&h=250&zc=1" alt="Asset Managers – focus on the ’social’ aspects of your email marketing for excellent ROI" title="Asset Managers – focus on the ’social’ aspects of your email marketing for excellent ROI" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; vertical-align: baseline; " /></div><div class="entry-content" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-family: inherit; vertical-align: baseline; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; font-size: 12px; "><div id="greet_block" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; vertical-align: baseline; "></div><p style="text-align: justify; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; vertical-align: baseline; margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; line-height: 1.75em; "><span class="Apple-style-span" style="font-family: georgia; font-size: 13px;">from:http://www.stevepnewman.com</span></p><p style="text-align: justify; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; vertical-align: baseline; margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; line-height: 1.75em; "><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: georgia;">Regular visitors to my blog have noted that much of my recent comment has revolved around social media and how it could be utilised by financial services companies. Comments such as these make me reflect on why I cover certain topics in such details. With hindsight, I think it is fair to say that I, like much of the other media out there, (and no I don’t consider myself the next Woodward or Bernstein by a VERY long way), have to a certain extent been caught up in the ongoing hype around social media. Having said that as I have commented in the past, I review my blog analytics regularly and would say in my defence that these posts have been extremely popular with Asset Managers, Banks, Publishers and Agencies alike.</span></span></p><p style="text-align: justify; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; vertical-align: baseline; margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; line-height: 1.75em; "><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: georgia;">My recommendation however, particularly to Asset Managers, is that they should first of all focus on their email marketing strategies. I say this with a degree of justification from my perspective as much of the email marketing work I see in the Asset Management space both here in Europe and the US could be improved in many ways.</span></span></p><p style="text-align: justify; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; vertical-align: baseline; margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; line-height: 1.75em; "><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: georgia;">Of course working with my own clients, this is something I am always working with them towards and, rather bizarrely, I have been able to scratch the social media itch for many of them through simply analysing the results of their mailings.</span></span></p><p style="text-align: justify; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; vertical-align: baseline; margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; line-height: 1.75em; "><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: georgia;">To explain, one of the areas I pay particular attention to is the extent to which messages are seemingly opened and clicked on by individuals. As a general rule of thumb, I say that if an email recipient has clicked on a link on more than five occasions the email has likely been forwarded on to their team or colleague for review. In some instances this ‘peer’ endorsement (they have after all judged it worthy of forwarding on) can be integral in the communication going viral – sometimes to such an extent that clients are simply astounded at the reach into the marketplace they are able to achieve.</span></span></p><p style="text-align: justify; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; vertical-align: baseline; margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; line-height: 1.75em; "><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: georgia;">To quantify this, I did some long term campaign analysis for a client recently and out of the 10,000+ clicks their campaigns had received over the last 3 months, 12% could be attributed to one individual email address. Simply put, should this person unsubscribe or move companies, this particular Asset Managers email marketing efforts would be significantly damaged. Needless to say this particular individual is now receiving V.I.P treatment from the Asset Management Sales Manager in question.</span></span></p><p style="text-align: justify; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; vertical-align: baseline; margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; line-height: 1.75em; "><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: georgia;">Careful management of your email marketing particularly those of you involved in the B2B adviser space can prove extremely lucrative for your businesses. Indeed, I have written about this in detail previously and have included links to relevant articles below:</span></span></p></div></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-21209901914771118442009-08-27T16:51:00.000+04:302009-08-27T16:52:54.081+04:30AIM Awards 2009<span class="Apple-style-span" style="font-family: Arial; font-size: 11px; "><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-left: 0px; color: rgb(30, 97, 147); font-size: 14px; padding-bottom: 3px; "><br /></h2><div class="entry" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><p style="text-align: center; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-left: 0px; font-size: 11px; font-family: Arial, Helvetica, sans-serif; padding-bottom: 10px; color: rgb(51, 51, 51); line-height: 1.3; "><img class="aligncenter size-full wp-image-1241" title="logo1" src="http://www.cybercom.ie/wp-content/uploads/2009/05/logo1.gif" alt="logo1" width="183" height="109" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; " /></p><p style="text-align: justify;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-left: 0px; font-family: Arial, Helvetica, sans-serif; padding-bottom: 10px; color: rgb(51, 51, 51); line-height: 1.3; "><span class="Apple-style-span" style="font-size: small;">A great night was had by all at the </span><a href="http://www.aimawards.ie/" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">3rd All Ireland Marketing Awards</span></a><span class="Apple-style-span" style="font-size: small;">(AIMs) which took place in </span><a href="http://www.burlingtonhotel.ie/" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">The Burlington</span></a><span class="Apple-style-span" style="font-size: small;"> last night. Lots of </span><a href="http://www.cybercom.ie/Clients.php" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">Cybercom clients</span></a><span class="Apple-style-span" style="font-size: small;"> were shortlisted including Diageo (Carlsberg, Guinness and Bushmills), Coca Cola (Sprite & Powerade), Ulster Bank, Vodafone and Guinness Storehouse. Diageo took home the main digital gong of the evening with the eMarketing Award going to </span><a href="http://www.aimawards.ie/2009/finalists/finalists.asp?ID=17" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">The Bushmills Trek</span></a><span class="Apple-style-span" style="font-size: small;">. The campaign was a pleasure to work on in collaboration with </span><a href="http://www.whpr.ie/" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">Wilson Hartnell PR</span></a><span class="Apple-style-span" style="font-size: small;"> and it was wonderful to receive such an accolade. It was one of four nominations Cybercom clients received in this category.</span></p><p style="text-align: justify;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-left: 0px; font-family: Arial, Helvetica, sans-serif; padding-bottom: 10px; color: rgb(51, 51, 51); line-height: 1.3; "><span class="Apple-style-span" style="font-size: small;">Our heartiest congratulations to </span><a href="http://www.aimawards.ie/finalists.htm" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">all the winners</span></a><span class="Apple-style-span" style="font-size: small;"> last night, especially our own clients who won awards. These include </span><a href="http://www.aimawards.ie/2009/finalists/finalists.asp?ID=9" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">Ulster Bank</span></a><span class="Apple-style-span" style="font-size: small;"> in the Sponsorship Management category, </span><a href="http://www.aimawards.ie/2009/finalists/finalists.asp?ID=13" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">The Guinness Storehouse</span></a><span class="Apple-style-span" style="font-size: small;"> in the Tourism Marketing category, </span><a href="http://www.aimawards.ie/2009/finalists/finalists.asp?ID=18" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">Coca Cola Ireland</span></a><span class="Apple-style-span" style="font-size: small;"> for Sprite (JD Quench) in the Advertising Campaign category and </span><a href="http://www.aimawards.ie/2009/finalists/finalists.asp?ID=15" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: small;">Coca-Cola Bottlers</span></a><span class="Apple-style-span" style="font-size: small;"> in the Corporate Social Responsibility category. The AIMs are rapidly becoming the Oscars of the Irish Marketing world and congratulations to the Marketing Institude for organising the highlight of the awards season.</span></p><p style="text-align: center; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-left: 0px; font-size: 11px; font-family: Arial, Helvetica, sans-serif; padding-bottom: 10px; color: rgb(51, 51, 51); line-height: 1.3; "></p><div style="text-align: justify;"><a href="http://pix.ie/cybercom/979537/size/800" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: 13px; "><img src="http://www.cybercom.ie/wp-content/uploads/2009/05/thumbnail-01.jpg" alt="thumbnail-01" width="160" height="120" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; " /></span></a><a href="http://pix.ie/cybercom/979532/size/800" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="font-size: 13px; "><img src="http://www.cybercom.ie/wp-content/uploads/2009/05/thumbnail-02.jpg" alt="thumbnail-02" width="160" height="120" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; " /></span></a><br /></div><div style="text-align: justify;"><a href="http://pix.ie/cybercom/979534/size/800" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-weight: normal; "></span></a><a href="http://pix.ie/cybercom/979534/size/800" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><img src="http://www.cybercom.ie/wp-content/uploads/2009/05/thumbnail-03.jpg" alt="thumbnail-03" width="160" height="120" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; " /></a><a href="http://pix.ie/cybercom/979531/size/800" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(252, 119, 16); font-weight: bold; text-decoration: underline; "><img src="http://www.cybercom.ie/wp-content/uploads/2009/05/thumbnail-04.jpg" alt="thumbnail-04" width="160" height="120" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; " /></a><br /></div><p></p></div></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-45597049843349066902009-08-27T16:06:00.003+04:302009-08-27T16:16:25.583+04:30Social Media Marketing Tops Digital Marketing Tactics for 2009<span class="Apple-style-span" style="color: rgb(68, 68, 68); line-height: 17px; font-family:Verdana;font-size:11px;"><h1 style="letter-spacing: 1px; font: normal normal normal 13pt/15pt verdana; margin-top: 5px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); letter-spacing: normal; line-height: normal; font-family:'trebuchet MS';font-size:12px;"><img src="http://www.toprankblog.com/wp-content/themes/TopRank06/images/author-1.png" alt="Lee Odden" /></span></h1><h1 style="letter-spacing: 1px; font: normal normal normal 13pt/15pt verdana; margin-top: 5px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(102, 102, 102); letter-spacing: normal; line-height: 17px; text-transform: capitalize;"><span class="Apple-style-span" style="color: rgb(0, 0, 0); line-height: normal; text-transform: none; font-family:'trebuchet MS';font-size:12px;"><div class="entry" style="clear: both; "><div class="hot-social" style="float: right; padding-left: 5px; padding-bottom: 5px; "><iframe src="http://widgets.backtype.com/tweetcount?url=http%3A//www.toprankblog.com/2009/03/social-media-marketing-tops-digital-marketing-tactics-for-2009/&cnt=209&src=RT%20%40TopRank&via=false&links=true&title=Social%20Media%20Marketing%20Tops%20Digital%20Marketing%20Tactics%20for%202009&background=95CD3C&border=95CD3C" height="60" width="52" frameborder="0" scrolling="no" allowtransparency="true"></iframe></div><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; "><img class="size-full wp-image-4528 alignleft" title="digital marketing poll 2009" src="http://www.toprankblog.com/wp-content/uploads/2009/03/digital-marketing-poll-2009.png" alt="digital marketing poll 2009" hspace="7" width="360" height="307" style="margin-left: 7px; margin-right: 7px; float: left; font: normal normal normal 11px/normal 'trebuchet MS', Verdana, sans-serif; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " />With concerns over the recession and its impact on marketing, we decided to run a TopRank Reader Poll to discover reader (and their networks) preferences for<a href="http://www.toprankblog.com/2009/02/reader-poll-top-digital-marketing-tactics-for-2009/" style="color: rgb(41, 102, 179); text-decoration: none; ">digital marketing tactics in 2009</a>. Companies world-wide are cutting costs as well as looking for creative, high impact and accountable marketing. Our amazing readers both on Online Marketing Blog and followers at @leeodden helped uncover the top tactics.</p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">Over the past 11 days 532 readers have cast 1559 votes for their 3 top digital marketing tactics for 2009 with Blogging, Twitter and Search Engine Optimization topping the list. Equally interesting was that out of the top 10 tactics, 6 fall into the category of <strong>Social Media Marketing</strong>. See the full list below along with other statistics about where voters came from as well as info about the readership of Online Marketing Blog.</p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">The question we asked was, “<strong>What 3 digital marketing channels & tactics will you emphasize in 2009?</strong>” Here are the top ten tactics selected:</p><ul><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Blogging (34%)</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Microblogging (Twitter) (29%)</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Search engine optimization (28%)</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Social network participation (Facebook, LinkedIn) (26%)</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Email marketing (17%)</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Social media monitoring & outreach (17%)</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Pay per click (14%)</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Blogger relations (12%)</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Video marketing (10%)</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Social media advertising (7%)</li></ul><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; "><img class="alignright size-full wp-image-4530" title="digital marketing poll cligs" src="http://www.toprankblog.com/wp-content/uploads/2009/03/dmpoll-cligs.png" alt="digital marketing poll cligs" width="300" height="384" style="float: right; font: normal normal normal 11px/normal 'trebuchet MS', Verdana, sans-serif; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">See results for the full poll of <a href="http://www.toprankblog.com/2009/02/reader-poll-top-digital-marketing-tactics-for-2009/" style="color: rgb(41, 102, 179); text-decoration: none; ">45 different digital marketing tactics</a> here.</p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; "><strong>Other stats and observations about this poll:</strong></p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">All 45 tactics received at least one vote, even “no holds barred spam”. Email marketing rated higher than PPC which is surprising given the budgets spent on PPC vs email. Some tactics are much easier to implement than others, or less expensive, which may explain a few of the top choices, such as Twitter.</p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">Corporate web sites don’t rate in the top ten tactics. Does this mean the death of company web sites? At least in their current form it does. Some companies are succumbing to the social media perspective to extremes, like the <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.skittles.com');" href="http://www.skittles.com/" target="_blank" style="color: rgb(41, 102, 179); text-decoration: none; ">Skittles</a>site which has been simplified to a page of search results from Twitter on the Skittles name. Others are adding social features to their company sites to compliment existing messaging and functionality. I suggest somewhere in the middle is where many companies will end up by 3rd or 4th quarter this year.</p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">For promotion on Twitter, we generated a unique URL through <a onclick="javascript:pageTracker._trackPageview('/outgoing/cli.gs');" href="http://cli.gs/" target="_blank" style="color: rgb(41, 102, 179); text-decoration: none; ">Cli.gs</a>, which offers some handy statistics as well as URL shortening. See the image on the right for the traffic to the Cli.gs URL, promoted exclusively on Twitter and the countries that traffic came from.</p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; "><strong>Overall, there were 36,144 visits to the Poll blog post over 11 day</strong>s. Visitors came primarily from: United States, United Kingdom, Canada and Australia and spent an average of 2 minutes and 27 seconds on the poll.</p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">The breakdown of traffic sources for the poll include (stats from Clicky):</p><ul><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Direct 13,010</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Search 12,198</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Links 5,335</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Social Media 4,654</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">RSS Reader 652</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Email 295</li><li style="line-height: 16px; font: normal normal normal 12px/normal Verdana, Arial, sans-serif; ">Ads 3</li></ul><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; "> The large number of visitors compared to the number of respondents resulted in about a 1% response rate. For a one question poll, that’s low and undoubtedly, the large number of options (45 digital marketing tactics) may have been overwhelming. </p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">Feedback on the poll ranged from (”3 tactics is not enough” to “There are way too many options to choose from” to suggestions for additional tactics including providing APIs and livestreaming content. </p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">By now, most companies (we hope) have their 2009 online marketing plans in place. Does this ranked order of tactics mean you should change up your online marketing mix? The answer is that digital marketing tactics should match the needs of the situation, company resources, the target market and end consumer preferences. The proper tactical mix for an <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.toprankmarketing.com/newsroom/');" title="digital marketing" href="http://www.toprankmarketing.com/newsroom/" style="color: rgb(41, 102, 179); text-decoration: none; ">digital marketing</a> program could be anything from the 45 tactics listed in the poll and still be successful as long as they support a valid <a href="http://www.toprankblog.com/2008/12/social-media-marketing-strategy-2/" style="color: rgb(41, 102, 179); text-decoration: none; ">strategy</a>.</p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">Some companies are prepared for digital and social media marketing programs and many are not. To get “ready”, companies need to develop strategic plans and get up to speed on both <a title="social media marketing" href="http://www.toprankblog.com/2009/02/best-worst-practices-social-media-marketing/" style="color: rgb(41, 102, 179); text-decoration: none; ">best and worst practices</a>. This TopRank Reader Poll on Digital Marketing Tactics indicates a strong interest in social media marketing. Whether those methods of reaching and communicating with customers reconciles with existing marketing plans or not, companies would do well to allocate resources to some level of ongoing education, testing and development of expertise in the social media space.</p><p style="font: normal normal normal 12px/normal Verdana, Arial, Helvetica, sans-serif; ">Were the results surprising to you? Right on? We’d love to read your feedback and discussion. While future versions of this poll will actually be a multi-question survey, we’d love to get your feedback on making it a better tool for you.</p></div></span></span></h1></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com1tag:blogger.com,1999:blog-9161506304421804441.post-52496940212684735672009-08-18T15:02:00.001+04:302009-08-18T15:02:11.258+04:30<img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTI1MDU5MTMwMDQwNiZwdD*xMjUwNTkxNTE3Mjk2JnA9MTAxOTEmZD*mbj1ibG9nZ2VyJmc9MSZvPTYyNzk3NzkwNDRlMjRlZTQ4MGUyYzBhNGQxZDdlNjNlJm9mPTA=.gif" /><div style="width:425px;text-align:left" id="__ss_1871160"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/IN2marcom/post-digital-marketing-2009-1871160" title="Post Digital Marketing 2009">Post Digital Marketing 2009</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=postdigitalmarketing2009-090817035301-phpapp01&stripped_title=post-digital-marketing-2009-1871160" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=postdigitalmarketing2009-090817035301-phpapp01&stripped_title=post-digital-marketing-2009-1871160" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355" FlashVars="gig_lt=1250591300406&gig_pt=1250591517296&gig_g=1&gig_n=blogger"></embed><param name="FlashVars" value="gig_lt=1250591300406&gig_pt=1250591517296&gig_g=1&gig_n=blogger" /></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/IN2marcom">IN2marcom .com</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-19505837690031975852009-08-06T23:42:00.002+04:302009-08-06T23:43:46.418+04:30Social Media in Plain English<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/MpIOClX1jPE&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/MpIOClX1jPE&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-2544994896443307522009-08-06T20:08:00.001+04:302009-08-06T20:08:06.216+04:30<img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTI*OTU3Mjk5NzM*MyZwdD*xMjQ5NTczMDc2NTQ2JnA9MTAxOTEmZD*mbj1ibG9nZ2VyJmc9MSZvPTYyNzk3NzkwNDRlMjRlZTQ4MGUyYzBhNGQxZDdlNjNlJm9mPTA=.gif" /><div style="width:425px;text-align:left" id="__ss_1319187"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/catholicYMblog/facebook-social-media" title="Facebook Social Media">Facebook Social Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=facebooksocialmedia-090420224927-phpapp01&stripped_title=facebook-social-media" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=facebooksocialmedia-090420224927-phpapp01&stripped_title=facebook-social-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355" FlashVars="gig_lt=1249572997343&gig_pt=1249573076546&gig_g=1&gig_n=blogger"></embed><param name="FlashVars" value="gig_lt=1249572997343&gig_pt=1249573076546&gig_g=1&gig_n=blogger" /></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/catholicYMblog">D. scott Miller</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-69105313980288877502009-08-06T20:06:00.001+04:302009-08-06T20:06:13.573+04:30<img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTI*OTU3Mjg5OTM1OSZwdD*xMjQ5NTcyOTQ*MDkzJnA9MTAxOTEmZD*mbj1ibG9nZ2VyJmc9MSZvPTYyNzk3NzkwNDRlMjRlZTQ4MGUyYzBhNGQxZDdlNjNlJm9mPTA=.gif" /><div style="width:425px;text-align:left" id="__ss_1607907"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/shazza/fortune-100-ceos-and-social-media" title="Fortune 100 CEOs and Social Media">Fortune 100 CEOs and Social Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ceosurveyresults-090619043948-phpapp02&stripped_title=fortune-100-ceos-and-social-media" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ceosurveyresults-090619043948-phpapp02&stripped_title=fortune-100-ceos-and-social-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355" FlashVars="gig_lt=1249572899359&gig_pt=1249572944093&gig_g=1&gig_n=blogger"></embed><param name="FlashVars" value="gig_lt=1249572899359&gig_pt=1249572944093&gig_g=1&gig_n=blogger" /></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/shazza">Sharon Barclay</a>.</div></div>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-61276925537102844072009-08-04T13:28:00.009+04:302009-08-04T14:41:34.284+04:30Very Important Massage (must read)<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3oepR5-US2y-CjFxHzZXpTihGOBdU-fq87olMjtjpcGhQKwb3Edw5SwvsMw9Rjpj5EPnoIcO1a-eV-vEP4PzYj5RqLQ1seCtNoEpeb52eRK8puVZcPmBRaLS6-e8Xv8ruHBrelqcPR6H8/s1600-h/Picture+102.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 184px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3oepR5-US2y-CjFxHzZXpTihGOBdU-fq87olMjtjpcGhQKwb3Edw5SwvsMw9Rjpj5EPnoIcO1a-eV-vEP4PzYj5RqLQ1seCtNoEpeb52eRK8puVZcPmBRaLS6-e8Xv8ruHBrelqcPR6H8/s200/Picture+102.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5366032485914797442" /></a><div style="text-align: justify;"><span class="Apple-style-span" style="color: rgb(204, 0, 0); font-weight: bold; white-space: pre-wrap; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family:'trebuchet ms';"><span class="Apple-style-span" style="font-size:medium;">I appreciate All blogs or sites that use the its contents in this blog,and apologize about don,t mentioned its resource name .I must mention the source.</span></span><span class="Apple-style-span" style="font-size:medium;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="white-space: pre-wrap; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; "><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color: rgb(204, 0, 0);"><span class="Apple-style-span" style="font-size:medium;">Next to this I would do it.This blog is as a collection useful content.</span></span></span></span></span><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color: rgb(204, 0, 0);"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></span></span></div><span class="Apple-style-span" style=" white-space: pre-wrap; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family:-webkit-monospace;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: bold; "><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color: rgb(204, 0, 0);"><span class="Apple-style-span" style="font-size:medium;">success go with you.</span></span></span></span><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color: rgb(204, 0, 0);"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></span></div><span class="Apple-style-span" style="font-family:'trebuchet ms';"><span class="Apple-style-span" style="color: rgb(204, 0, 0);"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-weight: bold;"></span></span></span></span><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style="font-size:medium;">Amir</span></span></span></div></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-83877729971036688602009-08-03T14:44:00.000+04:302009-08-03T14:45:25.770+04:30Google Adds More Options To Image Search<span class="Apple-style-span" style="color: rgb(27, 27, 27); font-family: 'Lucida Grande'; font-size: 13px; "><div class="post_subheader" style="position: relative; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; color: rgb(136, 136, 136); border-bottom-width: 1px; border-bottom-style: dotted; border-bottom-color: rgb(196, 196, 196); "><div class="excerpt_subheader_right" style="float: right; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 10px; position: relative; "><span class="Apple-style-span" style="color: rgb(46, 46, 46); font-weight: bold;"><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-size: 26px;"><br /></span><br /></span><div><br /></div></div><div class="post_subheader_left">by <a rel="nofollow" href="http://www.techcrunch.com/author/erick/" title="Posts by Erick Schonfeld" style="text-decoration: none; font-weight: bold; color: rgb(46, 46, 46); ">Erick Schonfeld</a> on July 31, 2009</div></div><div class="entry" style="font-size: 1em; line-height: 150%; color: rgb(39, 39, 39); position: relative; "><p style="line-height: 150%; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; "><img src="http://cache0.techcrunch.com/wp-content/uploads/2009/07/google-imag-results-red.jpg" style="border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; position: relative; max-width: 620px; " /></p><p style="text-align: justify;line-height: 150%; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; ">I<span class="Apple-style-span" style="font-size: medium;">mage search is an area of intense competition between Google, Yahoo, and now Bing. Today,</span><a href="http://images.google.com/" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "><span class="Apple-style-span" style="font-size: medium;">Google Images</span><span class="Apple-style-span" style="font-size: medium;"><img id="snap_com_shot_link_icon" class="snap_preview_icon" src="http://i.ixnp.com/images/v6.2/t.gif" style="margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 0px !important; max-height: 2000px; min-width: 0px; min-height: 0px; border-style: initial; border-color: initial; font-style: normal; font-weight: normal; font-family: 'trebuchet ms', arial, helvetica, sans-serif; left: auto; top: auto; line-height: normal; background-color: transparent; background-image: url(http://i.ixnp.com/images/v6.2/theme/silver/palette.gif); background-repeat: no-repeat; width: 14px; height: 12px; padding-top: 1px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; vertical-align: top; display: inline; visibility: visible; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; float: none !important; position: relative; max-width: 620px; background-position: -1128px 0px; " /></span></a><span class="Apple-style-span" style="font-size: medium;"> added some </span><a href="http://googleblog.blogspot.com/2009/07/search-options-now-on-google-images.html" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "><span class="Apple-style-span" style="font-size: medium;">search options</span><span class="Apple-style-span" style="font-size: medium;"><img id="snap_com_shot_link_icon" class="snap_preview_icon" src="http://i.ixnp.com/images/v6.2/t.gif" style="margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 0px !important; max-height: 2000px; min-width: 0px; min-height: 0px; border-style: initial; border-color: initial; font-style: normal; font-weight: normal; font-family: 'trebuchet ms', arial, helvetica, sans-serif; left: auto; top: auto; line-height: normal; background-color: transparent; background-image: url(http://i.ixnp.com/images/v6.2/theme/silver/palette.gif); background-repeat: no-repeat; width: 14px; height: 12px; padding-top: 1px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; vertical-align: top; display: inline; visibility: visible; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; float: none !important; position: relative; max-width: 620px; background-position: -1128px 0px; " /></span></a><span class="Apple-style-span" style="font-size: medium;"> to make it easier to filter a search by color, type (face, photo, clip art, line drawing), and file size.</span></p><p style="text-align: justify;line-height: 150%; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; "><span class="Apple-style-span" style="font-size: medium;">Most of these filters were available before in advanced search, but now they are available in the left-hand column. (A similar option column was </span><a href="http://www.techcrunch.com/2009/05/12/google-launches-search-options-declares-real-time-search-biggest-challenge/" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "><span class="Apple-style-span" style="font-size: medium;">introduced</span></a><span class="Apple-style-span" style="font-size: medium;"> to the main search page in May, 2009). You can choose more than one option to automatically narrow down your search. Another option Google could add is sorting by images with a Creative Commons license. It</span><a href="http://www.techcrunch.com/2009/07/09/google-finally-adds-creative-commons-to-image-search/" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "><span class="Apple-style-span" style="font-size: medium;">already does this in its advanced search options</span></a><span class="Apple-style-span" style="font-size: medium;">, but it is hidden there.</span></p><p style="text-align: justify;line-height: 150%; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; "><span class="Apple-style-span" style="font-size: medium;">Yahoo and Bing have similar filtering options, Although Google’s color filter is the most advanced. It allows you to sort by 12 different colors, wheras Bing and Yahoo only let you sort by color or black-and-white images. Bing, however, does a better job with related searches, something Google is experimenting with in a slightly different way by actually trying to find </span><span class="Apple-style-span" style="font-size: medium;"><a href="http://www.techcrunch.com/2009/04/20/google-similar-images-first-look/" similar="" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "></a>And Yahoo has its </span><a href="http://www.techcrunch.com/2009/07/24/sightsee-without-leaving-yahoo-image-search/" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "><span class="Apple-style-span" style="font-size: medium;">own set of novel features</span></a><span class="Apple-style-span" style="font-size: medium;"> in image search which Google doesn’t. You can compare the three with a search for “fruit” on </span><a href="http://images.google.com/images?imgcolor=&imgtbs=&gbv=2&hl=en&sa=1&q=fruit&btnG=Search+images&aq=f&oq=&aqi=&start=0" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "><span class="Apple-style-span" style="font-size: medium;">Google Images</span><span class="Apple-style-span" style="font-size: medium;"><img id="snap_com_shot_link_icon" class="snap_preview_icon" src="http://i.ixnp.com/images/v6.2/t.gif" style="margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 0px !important; max-height: 2000px; min-width: 0px; min-height: 0px; border-style: initial; border-color: initial; font-style: normal; font-weight: normal; font-family: 'trebuchet ms', arial, helvetica, sans-serif; left: auto; top: auto; line-height: normal; background-color: transparent; background-image: url(http://i.ixnp.com/images/v6.2/theme/silver/palette.gif); background-repeat: no-repeat; width: 14px; height: 12px; padding-top: 1px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; vertical-align: top; display: inline; visibility: visible; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; float: none !important; position: relative; max-width: 620px; background-position: -1128px 0px; " /></span></a><span class="Apple-style-span" style="font-size: medium;">, </span><a href="http://images.search.yahoo.com/search/images;_ylt=A0WTefOac3NKdvEArFyLuLkF?p=fruit&ei=utf-8&iscqry=&fr=sfp" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "><span class="Apple-style-span" style="font-size: medium;">Yahoo Images</span><span class="Apple-style-span" style="font-size: medium;"><img id="snap_com_shot_link_icon" class="snap_preview_icon" src="http://i.ixnp.com/images/v6.2/t.gif" style="margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 0px !important; max-height: 2000px; min-width: 0px; min-height: 0px; border-style: initial; border-color: initial; font-style: normal; font-weight: normal; font-family: 'trebuchet ms', arial, helvetica, sans-serif; left: auto; top: auto; line-height: normal; background-color: transparent; background-image: url(http://i.ixnp.com/images/v6.2/theme/silver/palette.gif); background-repeat: no-repeat; width: 14px; height: 12px; padding-top: 1px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; vertical-align: top; display: inline; visibility: visible; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; float: none !important; position: relative; max-width: 620px; background-position: -1128px 0px; " /></span></a><span class="Apple-style-span" style="font-size: medium;">, and </span><a href="http://www.bing.com/images/search?q=fruit&FORM=BIFD" style="text-decoration: none; font-weight: bold; color: rgb(0, 159, 0); "><span class="Apple-style-span" style="font-size: medium;">Bing Images</span><span class="Apple-style-span" style="font-size: medium;"><img id="snap_com_shot_link_icon" class="snap_preview_icon" src="http://i.ixnp.com/images/v6.2/t.gif" style="margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 0px !important; max-height: 2000px; min-width: 0px; min-height: 0px; border-style: initial; border-color: initial; font-style: normal; font-weight: normal; font-family: 'trebuchet ms', arial, helvetica, sans-serif; left: auto; top: auto; line-height: normal; background-color: transparent; background-image: url(http://i.ixnp.com/images/v6.2/theme/silver/palette.gif); background-repeat: no-repeat; width: 14px; height: 12px; padding-top: 1px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; vertical-align: top; display: inline; visibility: visible; border-style: initial; border-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; float: none !important; position: relative; max-width: 620px; background-position: -1128px 0px; " /></span></a><span class="Apple-style-span" style="font-size: medium;">.</span></p></div></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-70550706833135382352009-08-03T14:25:00.001+04:302009-08-03T14:25:30.545+04:30Digital strategy, a methodology<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Verdana; font-size: 13px; line-height: 18px; "><h3 class="post-title entry-title" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.5em; background-image: url(http://www2.blogblog.com/rounders/icon_arrow.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; display: block; border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 2px; padding-right: 14px; padding-bottom: 2px; padding-left: 29px; color: rgb(51, 51, 51); font: normal normal bold 135%/normal Verdana, sans-serif; background-position: 10px 0.5em; "><br /></h3><div class="post-header-line-1"></div><div class="post-body entry-content" style="border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-left-width: 1px; border-bottom-color: rgb(204, 204, 204); padding-top: 10px; padding-right: 14px; padding-bottom: 1px; padding-left: 29px; margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; border-bottom-width: 0px; "><div style="text-align: justify;">Ah yes, digital strategy. It's one of those ambiguous terms with lots of promise attached to it. But what exactly does a digital strategist do? The answer will most likely vary depending on who you ask. I, for one, believe that it's not simply sitting around "thinking." Rather, developing an actionable digital strategy--one that helps an organization meet its business goals--requires some clear actions to fully understand the challenges and opportunities at hand.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">I approach digital strategy projects by looking at four key elements on a needs/opportunity continuum: brand, business, market and user. (Note that this is not a new process, in fact many types of strategists use it. It works for digital and social media only when coupled with a deep understanding of this domain).<br /></div><div style="text-align: justify;"><br /></div><span style="font-weight: bold; "><div style="text-align: justify;">1. Brand<br /></div></span><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Why it matters: Understanding a brand's core attributes is key to developing a digital and social media strategy that syncs with an organization's character and essence. The user experience should convey a brand's attributes. Getting clear on what they are is essential to developing that experience. For example, if "daring" is a brand attribute then the interaction design and creative should embody that attribute. In many cases, brand attributes aren't communicated clearly online, or maybe the brand is evolving. In both cases, digital can help.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">How to get there: The easiest and most effective way to understand the brand is to work with your planner or brand strategist as well as take a good read through the company's Annual Report, if available. I also like asking key stakeholders a series of brand related questions during Stakeholder Interviews. In addition, an audit of current digital properties against brand goals is useful input.<br /></div><div style="text-align: justify;"><br /></div><span style="font-weight: bold; "><div style="text-align: justify;">2. Business<br /></div></span><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Why it matters: As much as I love twitter, twitter for twitter's sake doesn't cut it. Real creativity is required when it comes to defining a features and functionality set and interaction dynamic that can help an organization meet its goals. This input also plays a key role in defining the project's success metrics.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">How to get there: The key here is Stakeholder Interviews, and the more the better. I've found that 20 to 30 60-minute interviews done on a one-on-one basis provide a great foundation for understanding an organization's needs. The goal is to listen and document what each stakeholder knows about the brand, the organization's challenges, as well as to clearly understand what goals they will personally be measured on. Stakeholder Interviews also help identify what organizational challenges exist, both from philosophical and resource standpoints. Finally, findings from this phase can help key stakeholders (who often differ on important matters) align.<br /></div><div style="text-align: justify;"><br /></div><span style="font-weight: bold; "><div style="text-align: justify;">3. Market<br /></div></span><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Why it matters: An industry understanding of best practices is key to developing a strategy that is differentiated. Especially with social media, a relatively new space, it is important to understand what others have tried and what has succeeded, or failed, and why. (This is in addition to general digital best practices, which are vital to getting a project right. Digital Strategists, in my opinion, should have experience with user experience concepts).<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">How to get there: I like to complete a Competitive Audit as well as a literary review from services such as Forrester, eMarketer and any industry publications.<br /></div><div style="text-align: justify;"><br /></div><span style="font-weight: bold; "><div style="text-align: justify;">4. User<br /></div></span><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Why it matters: In the digital space, the end user or consumer is especially important because they are directly involved in the conversation. Understanding who the user is and what activities they have a propensity for, as well as what interaction models they will best respond to, is necessary to developing a feature set which will be embraced. Also of interest is how key users find information, what they feel is credible online and who they trust.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">How to get there: Primary user research is vital to a solid digital strategy, especially because each target segment within each industry can differ. Primary research does not just include focus groups but may take the form of one-on-one interviews, photo studies, shadowing, etc. In addition to primary research, secondary research in the form of industry analysis and web site metrics are important. Understanding how current users use an organization's website and their behavior in relation to that site can be powerful.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">This is a high level look at what I would consider comprises a digital strategy. The entire process is more detailed and complex, in my experience. Thoughts and feedback, as always, are welcome.<br /></div></div></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-1286816604284502932009-08-03T14:23:00.000+04:302009-08-03T14:24:10.488+04:30Facebook to accept OpenID, now the real fun begins<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Verdana; font-size: 13px; line-height: 18px; "><h3 class="post-title entry-title" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.5em; background-image: url(http://www2.blogblog.com/rounders/icon_arrow.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; display: block; border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 2px; padding-right: 14px; padding-bottom: 2px; padding-left: 29px; color: rgb(51, 51, 51); font: normal normal bold 135%/normal Verdana, sans-serif; background-position: 10px 0.5em; "><br /></h3><h3 class="post-title entry-title" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.5em; background-image: url(http://www2.blogblog.com/rounders/icon_arrow.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; display: block; border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 2px; padding-right: 14px; padding-bottom: 2px; padding-left: 29px; color: rgb(51, 51, 51); font: normal normal bold 135%/normal Verdana, sans-serif; background-position: 10px 0.5em; "><span class="Apple-style-span" style="font-size: 13px; font-weight: normal; line-height: 18px; ">I'm so excited by last week's announcement from Facebook that they will soon accept OpenID.</span><br /></h3><div class="post-body entry-content" style="border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-left-width: 1px; border-bottom-color: rgb(204, 204, 204); padding-top: 10px; padding-right: 14px; padding-bottom: 1px; padding-left: 29px; margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; border-bottom-width: 0px; "><br />For those of you unfamiliar with OpenID, it is, essentially an open-source single sign on for the Web. It allows you, the user, to have one name and one password that works across many sites, as long as those sites accept OpenID. <br /><br />Obviously, for OpenID to be significant, many sites need to accept it. To date, more than 30,000 do just that, including highly trafficked sites such as Yahoo!.<br /><br />So Facebook accepting OpenID is a very big deal. In fact, I'd suggest that Facebook will be to OpenID what Oprah was to Twitter, for a number of reasons:<br /><br /><span style="font-weight: bold; ">1. Facebook will take OpenID mainstream</span><br />Facebook, more than any other site out there to date, has achieved acceptability among the mainstream U.S. population. With more than 200 million members ranging from your boss to your nanny to every one of your former college classmates, Facebook is present everywhere, which means that OpenID could be too.<br /><br /><span style="font-weight: bold; ">2. Facebook users pay attention</span><br />Facebook, like it or not, has a user base that pays attention to changes in both interface and policy. Hopefully they will notice this change and embrace it.<br /><br /><span style="font-weight: bold; ">3. People sign into Facebook more often than they brush their teeth</span><br />What's the saying ... it takes 20 days of daily use to form a new habit, or something like that? Facebook's users visit daily, which means that they may become accustomed to signing in via OpenID, which will mean their propensity to use it will increase (as well as other sites' willingness to consider it).<br /><br />Once OpenID becomes accepted by the Internet population, as well as the majority of substantial websites requiring sign-in, we are well on our way to a single sign-on for the entire Interweb. <br /><br />What would that look like? I'm not completely sure, but I do know that it is a building block to the next iteration of wherever it is we are going.</div></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-59690367698679397672009-08-03T14:21:00.000+04:302009-08-03T14:22:28.925+04:30Brave new advertising: experience the experience<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Verdana; font-size: 13px; line-height: 18px; "><h3 class="post-title entry-title" style="text-align: justify;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.5em; background-image: url(http://www2.blogblog.com/rounders/icon_arrow.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; display: block; border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 2px; padding-right: 14px; padding-bottom: 2px; padding-left: 29px; color: rgb(51, 51, 51); font: normal normal bold 135%/normal Verdana, sans-serif; background-position: 10px 0.5em; "><span class="Apple-style-span" style="font-size: 13px; font-weight: normal; line-height: 18px; ">Have you heard the story about the woman who trimmed the ends of her pot roast before she put it in the pan?</span><br /></h3><div class="post-body entry-content" style="border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-left-width: 1px; border-bottom-color: rgb(204, 204, 204); padding-top: 10px; padding-right: 14px; padding-bottom: 1px; padding-left: 29px; margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; border-bottom-width: 0px; "><div style="text-align: justify;"><br /></div><div style="text-align: justify;">One day, her older sister was watched her do this, and asked, "Why do you trim the ends of your pot roast before putting it in the pan?" "Because that's how mom did it," the sister responded.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">"True," the older sister said, "but mom's pan was too small."<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">The advertising industry is in exactly this position right now. We do things because "that's the way we've always done them." We have a process and a vocabulary which served us well in a different time. We talk of "Big Ideas" and "Creatives" and "Mass Mediums." Advertising, as we knew it, was certainly the best we could do with the tools we had at the time. <br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">But what happens when the big idea is a small one, the experience is just as important as the message the channels are many and distributed? Today we can create true interactive experiences and dialogs. It's a far better way to engage with people than shouting at them and hoping they'll listen.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">So why, I wonder, do we hold onto antiquated processes and vocabularies when we have so much more to work with? <br /></div><div style="text-align: justify;"><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3IWepgCsCGYCFpy-f7EQowzBkZVPQ7MgojuyrRtstfBj6c5vHWTqdsZ6Ex6agly-SckNq7ToUr9wv50VlB6x9-RjWPYDidYlcm-JemaEX0nH7wlOnzYT2-YhPr-098W7Wlouh3Qhx5u4/s1600-h/Slide1.jpg" style="color: rgb(102, 102, 102); "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3IWepgCsCGYCFpy-f7EQowzBkZVPQ7MgojuyrRtstfBj6c5vHWTqdsZ6Ex6agly-SckNq7ToUr9wv50VlB6x9-RjWPYDidYlcm-JemaEX0nH7wlOnzYT2-YhPr-098W7Wlouh3Qhx5u4/s400/Slide1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5335405599273950018" style="text-align: justify;display: block; cursor: pointer; width: 400px; height: 300px; border-width: initial; border-color: initial; margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); " /></a><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">My best guess is two fold. First, change is hard. And second, we can't see the opportunity. But let's for a moment, assume that change is possible. How would we do things better? Here are three simple suggestions to get started:<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">1. Expand your vocabulary<br /></div><div style="text-align: justify;">If you talk in terms of the "big idea" and "creative briefs," think about learning a few new words. For example: experience brief, semantic web, interaction design, wire frames, user experience, meta-data. Do you know what those mean? If not, you should. These word are your future.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">2. Be collaborative<br /></div><div style="text-align: justify;">Let go of the idea that the creatives own creative. (In fact let go of the idea of creative, see point 3). The digital medium, by nature, is more collaborative, and the process should be too. Who’s in your brainstorms? If it’s just art directors and copywriters think about inviting a diversity of team members to the table. The process needs to change for the output to change.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">3. Embrace the experience<br /></div><div style="text-align: justify;">The consumer experience must go beyond the traditional messaging strategy. How do you create experiences? Start by hiring a team of sharp information architects, content strategists and analysts, and integrate them well. Add to that designers and copywriters. Voila, you have an Experience Group. Creative is simply a subset of experience, albeit a vital one.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">I just joined a great advertising agency in Seattle called WONGDOODY. While they are rooted in traditional, they are smart, open-minded and collaborative, and because of that, we are making phenomenal strides in the digital space. I'll keep you updated on our work.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">In the mean time, be well, ask questions, and push the status quo. We all can do so much better. We just need to be open to the possibilities.<br /></div></div></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-58914520101959132702009-08-03T14:18:00.000+04:302009-08-03T14:19:06.111+04:30Think global, tweet local<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Verdana; font-size: 13px; line-height: 18px; "><h3 class="post-title entry-title" style="text-align: justify;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.5em; background-image: url(http://www2.blogblog.com/rounders/icon_arrow.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; display: block; border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 2px; padding-right: 14px; padding-bottom: 2px; padding-left: 29px; color: rgb(51, 51, 51); font: normal normal bold 135%/normal Verdana, sans-serif; background-position: 10px 0.5em; "><br /></h3><div class="post-header-line-1"></div><div class="post-body entry-content" style="border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-left-width: 1px; border-bottom-color: rgb(204, 204, 204); padding-top: 10px; padding-right: 14px; padding-bottom: 1px; padding-left: 29px; margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; border-bottom-width: 0px; "><div style="text-align: justify;">The Internet is a great activator. Here's just one, small, local story that I'd like to share.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">About 40 minutes ago, our local news station King 5 (<a href="http://twitter.com/KING5Seattle" style="color: rgb(102, 102, 102); ">@King5Seattle</a> on <a href="http://www.twitter.com/" style="color: rgb(102, 102, 102); ">twitter</a>) tweeted that the Cherry Street food bank was about to run out of baby food. Here's a photo from @chrisdaniels5 of all the food that is left. <br /></div><div style="text-align: justify;"><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7IHiIS4pO9hgS0cwiJ8gFkslS7RLeHgyBMDBBHerP88n5zEXbq2EsYrFMnDtQs8ekq3CNc6_9wzZd0Bvc_uYHvL-jv-Qa2oFERNGr8oPzdlmzs3PfPftSJagrHLV2rZeq8kcv6ym37zQ/s1600-h/food.jpg" style="color: rgb(102, 102, 102); "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7IHiIS4pO9hgS0cwiJ8gFkslS7RLeHgyBMDBBHerP88n5zEXbq2EsYrFMnDtQs8ekq3CNc6_9wzZd0Bvc_uYHvL-jv-Qa2oFERNGr8oPzdlmzs3PfPftSJagrHLV2rZeq8kcv6ym37zQ/s400/food.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5361746369867938530" style="text-align: justify;display: block; cursor: pointer; width: 400px; height: 300px; border-width: initial; border-color: initial; margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); " /></a><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">They also encouraged people to re-tweet, and posted a few more updates, one with a link to the food bank and how to donate.<br /></div><div style="text-align: justify;"><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp-vIDNdeVZT6AL53DqI6x2GI0FJ-H4gTuE7uJB1dJdbKBfAuNKUbKSwa-9wYDTGow6bkIPkId2TKACgWR7exohm0OEPapZ7ZO5rmkWNVO93HcsaYFaQn__mYwZjVJyYlKJqJmS9o2z2g/s1600-h/Picture+3.png" style="color: rgb(102, 102, 102); "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp-vIDNdeVZT6AL53DqI6x2GI0FJ-H4gTuE7uJB1dJdbKBfAuNKUbKSwa-9wYDTGow6bkIPkId2TKACgWR7exohm0OEPapZ7ZO5rmkWNVO93HcsaYFaQn__mYwZjVJyYlKJqJmS9o2z2g/s400/Picture+3.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5361744441706450162" style="text-align: justify;display: block; cursor: pointer; width: 400px; height: 207px; border-width: initial; border-color: initial; margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; padding-left: 4px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); " /></a><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">About 15 minutes ago, two local business, <a href="http://twitter.com/boomnoodle" style="color: rgb(102, 102, 102); ">Boom Noodle</a> and Blue C Sushi (@boomnoodle and @bluecsushi) responded that they would be at the food bank within the hour with food.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">For those interested in helping, here is a <a href="http://bit.ly/6XfG1" style="color: rgb(102, 102, 102); ">map</a> and a link to<a href="http://bit.ly/RJu02" style="color: rgb(102, 102, 102); ">Northwest Harvest</a>.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Thank you twitter. Thank you King 5, Boom Noodle, <a href="http://twitter.com/bluecsushi" style="color: rgb(102, 102, 102); ">Blue C Sushi</a> and Seattle. You are awesome.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">I'll update as I learn more, or get on Twitter and follow the story yourself. And keep retweeting!<br /></div></div></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0tag:blogger.com,1999:blog-9161506304421804441.post-45198616705189632172009-08-03T13:50:00.001+04:302009-08-03T13:50:38.982+04:30A second look at virtual worlds<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Verdana; font-size: 13px; line-height: 18px; "><h3 class="post-title entry-title" style="text-align: justify;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.5em; background-image: url(http://www2.blogblog.com/rounders/icon_arrow.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; display: block; border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-bottom-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; padding-top: 2px; padding-right: 14px; padding-bottom: 2px; padding-left: 29px; color: rgb(51, 51, 51); font: normal normal bold 135%/normal Verdana, sans-serif; background-position: 10px 0.5em; "><span class="Apple-style-span" style="font-size: 13px; font-weight: normal; line-height: 18px; ">I admit it. I was a Second Life naysayer a few years ago. But I am beginning to change my ways. I just read some very compelling numbers that show the strong growth of virtual worlds. </span><br /></h3><div class="post-body entry-content" style="border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 0px; border-right-width: 1px; border-left-width: 1px; border-bottom-color: rgb(204, 204, 204); padding-top: 10px; padding-right: 14px; padding-bottom: 1px; padding-left: 29px; margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; border-bottom-width: 0px; "><div style="text-align: justify;"><br /></div><div style="text-align: justify;">For example, membership of virtual worlds grew by 39 percent in the second quarter of 2009 to an estimated 579 million, according to virtual worlds consultancy <a href="http://kzero.co.uk/" style="color: rgb(102, 102, 102); ">K Zero</a> and reported by <a href="http://www.guardian.co.uk/technology/2009/jul/29/virtual-worlds" style="color: rgb(102, 102, 102); ">The Guardian</a>. What's more, 39 percent of that growth came from children. And according to <a href="http://www.emarketer.com/" style="color: rgb(102, 102, 102); ">eMarketer</a>, 54 percent of children will use virtual worlds by 2013. Numerous virtual worlds for kids, such as Poptropica, Neopets and Club Penguin, already have memberships in the millions, according to the report. <br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Then there's the marketplace. From a virtual goods standpoint, roughly 12 percent of Americans have bought a virtual item at some point in the last 12 months, according to<a href="http://www.magid.com/" style="color: rgb(102, 102, 102); ">Frank N. Magid Associates</a> and reported by <a href="http://gigaom.com/2009/07/30/12-of-americans-bought-virtual-goods-in-past-12-months-survey/" style="color: rgb(102, 102, 102); ">Gigaom</a>. The research also predicts that the virtual goods and currency market is estimated to reach $1.8 billion this year, with 15 percent of young males purchasing virtual items—but also 15 percent women between the ages of 35-44.<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">While these numbers are compelling, I'm not suggesting that we all run out and create a presence in virtual worlds. I do think the same rules apply here as they do with other social media. Identifying business needs and your user behaviors should dictate where you build a presence. <br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">What I am suggesting, is that we pay a bit more attention to virtual worlds. As core users get older and as technical capabilities grow (for example when users can move from one virtual world to another) we should all be ready to embrace this emerging media as a worthwhile connection point.<br /></div><div style="clear: both; "></div></div><div class="post-footer" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(221, 238, 221); margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 2px; padding-right: 14px; padding-bottom: 2px; padding-left: 29px; border-top-style: dotted; border-right-style: dotted; border-bottom-style: dotted; border-left-style: dotted; border-top-color: rgb(204, 204, 204); border-right-color: rgb(204, 204, 204); border-left-color: rgb(204, 204, 204); border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; font-size: 100%; line-height: 1.5em; color: rgb(102, 102, 102); border-bottom-color: transparent; text-align: right; background-position: initial initial; "><div class="post-footer-line post-footer-line-1" style="text-align: justify;min-height: 1.5em; "></div></div></span>AIDIhttp://www.blogger.com/profile/07588254164617249031noreply@blogger.com0